Tide and Downy: Lifting up Laundry (Giveaway)

Five years ago today, I sat in a hotel room in Shreveport, Louisiana awaiting the fate on my City while Hurricane Katrina unleashed her wrath.  We packed for a typical three day Hurricane evacuation (or “Hurrication” as we loving joke), but had no clue that those clothes would have to last us over three weeks.

Watching the news was painful as we learned of the water pouring into our City and homes.  But out of the dark, always comes a light, right (at least Gloria Estefan always said so)?  One of the great things that happened to New Orleans post Katrina was the overwhelming sense of volunteerism.  One of the companies that darted to the South to help out was Tide.  Creating the Tide Loads of Hope program was a true blessing to the citizens of New Orleans.  A truck housing 30 washers and dryers and staffed with volunteers to wash your clothes for FREE was refreshing!

Tide Loads of Hope and Faith Hill

We were in the third row!!

Tide is celebrating five years of their Loads of Hope program which has now washed over 36,000 loads of clothes across the Country.  To commemorate the milestone, Tide put together a fabulous FREE concert with Faith Hill and the Dirty Dozen Brass Band for the residents of the Gulf Coast.  I had such a blast letting go of the stress of the week and dancing along with Faith and my friends!

I have been fortunate to enough to visit the P&G Headquarters in Cincinnati and see first hand what a great group of people work at Tide.  I got to venture into the labs (which was totally up my alley) to see what the brand has been working on.  Upon viewing the Tide with Acti-Lift demonstration, I could not wait to share it with my readers.  If you have little ones at daycare like I do, you know that just about every outfit comes home with stains and some are nearly impossible to release.  Tide with Acti-Lift can break up even dried on stains and lift them away from your clothes.  Honestly, I have never seen anything like it!

Another great P&G product is the new Ultra Downy April Fresh!  Don’t you just love the way clean sheets make you feel?  Do you feel like you sleep better on fresh sheets?  Now you can have that feeling all week long!  The new Ultra Downy April Fresh stays smelling and feeling fresh for seven…yes, SEVEN….whole days with the Renewing Scent Pearl Technology!  I have had the opportunity to try this fabric softener after I received a sample at BlogHer 2010, and I can say that my sheets did feel clean longer than with my traditional softener.

GIVEAWAY

Instead of reliving the horrible events of Hurricane Katrina five years ago, I have tried to remain focused on the positive.  And thanks to Tide and Downy, I get to share this sense of renewal with one of my lucky readers!  One of you will win and ENTIRE YEAR of both Tide with Acti-Lift and Ultra Downy (12 coupons for FREE Tide and 12 coupons for FREE Downy)!!

How to enter:

1. Visit Tide and tell me another product you would love to try!

Additional entries

1. Blog about this giveaway and link to Experimental Mommy and Tide (10 extra entries).

2. Follow me (@BridgetteLA) and @Tide on Twitter and Tweet this giveaway. Every time you tweet you get an additional entry! Unlimited! (You must have over 50 Twitter followers to qualify for unlimited entries!)

3. Subscribe to my blog.

4. Become a Fan of The Not-So-Blog and Tide on Facebook.

5. Place my button on your sidebar!

Contest ends at 11:59pm CST on September 20th.  Prizes not claimed in 72 hours will be forfeited. Open to U.S. Residents only.

This review is the opinion of The Experimental Mommy. Other may have a different experience with the product. Thank you to Tide and Downy for supplying a product for review.  All opinions remain 100% mine.

Hope Remains Five Years Later

My blog, Experimental Mommy, just passed it’s second birthday.  As the site grows, I have had the privilege of traveling with the purpose of meeting bloggers, connecting with brands and honing my skills.  Most of the round table discussions begin with each person in attendance standing up and stating their name, blog name and where they come from.  It generally goes something like this:

Hi!  My name is Bridgette.  I blog at Experimental Mommy which is mainly a product review site with a scientific twist.  I am a Native New Orleanian and live with my husband and two daughters.”

And then it happens….I am answered with “the look.”  You know the look of which I am speaking….squinty sympathetic eyes, a meek smile, the head slightly cocked to the right, and a small nod as if to say, “Oh, I’m so sorry, honey.”  I have grown to become accustom to this look as I know the wearers mean no harm.  They are genuinely concerned for what happened to My City that fateful day nearly five years ago.  “The look” is almost always followed by “the question.”

“Are you still living in New Orleans?”

In my head, the answer goes something like this:

“Why yes, I do still live in New Orleans.  Why on Earth would I leave?  Where else could I sit outside while eating a beignet at midnight and listening to a lively brass band play “When the Saints Go Marching In?”  Where else could I take a steamboat ride on the Mississippi while sipping sweet tea and eating crawfish etouffee?  Where else could I walk down the street and see ten friends, three family members and our priest who all inquire “How’s your Mom and n’em’?”  Where else can I take my kids to a Mardi Gras parade, stand on the neutral ground and immerse them in the rich culture that is my City?”

But most of the time, I just smile and say, “Of course!  It’s great!  You should visit some time!”

Fleeing the Storm

My home, my place of business, my car and my city were destroyed in Hurricane Katrina, but my spirit, my courage and my resilience were not.  Watching New Orleans fill with water from a hotel room in Shreveport, LA was no easy task.  Seeing my street on CNN was surreal.  But there was never a moment when my husband and I talked about not returning to our beloved city.  It was a matter of when we would return instead of if we would return.  Believe it or not, Hurricane Katrina brought out some good qualities in our city and it’s people.  I found strength within myself that I never knew existed.  I learned the generosity of friends, family and strangers could touch your soul.  I learned humility while standing in line for food stamps because we didn’t know when our next paycheck would arrive.  And I learned that the culture and history of New Orleans meant more to me than ever.  We just could not turn our back on the City.

I think Cowboy Mouth said it best in their song “The Avenue

And the marching bands will roll.  I’ll find my City in my Soul.  Because I plan on growing old on The Avenue.

I stay because New Orleans is a part of me.  It is in my soul.  Saying that I am from Nashville, Houston, or Atlanta, just isn’t………right.  I’m a New Orleanian.  I am resilient.  I am proud.  My City, my family, my soul is worth fighting for….how could I abandon it?  As soon as we were allowed back, we rolled up our sleeves, made some sweet tea, checked on our neighbors and started to rebuild our City even better than before.

Hope remains.

Five years (and one oil spill) later, I am proud to report that New Orleans is open for business.  There is evidence of progress around every corner largely because of the spirit of the natives and generosity of volunteers.  I have been fortunate enough to work with one of those companies that truly has made a difference in our area, Tide.  A few short weeks after Hurricane Katrina sank our City, Tide rolled in with the Loads of Hope truck housing 32 energy-efficient washer and dryers.  Volunteers washed, dried and folded clothes (up to 300 loads a day!) for the victims of the Storm for FREE.  In a City where many people were suddenly homeless, this was a priceless service.  Since Katrina, Tide Loads of Hope has traveled the country to help people in need.  From the floods in Nashville to the Red River flooding in Fargo, from the path of Hurricane Ike to the fires in San Diego, Tide Loads of Hope has washed over 30,000 loads of laundry for victims of natural disasters.

I am happy to announce that Tide Loads of Hope will be celebrating their Fifth Anniversary here in New Orleans at the Mahalia Jackson Theater with a FREE concert by the new Tide Loads of Hope Ambassador, Faith Hill!  The concert will be held on Tuesday, August 24th at 8pm and tickets can be won on the following radio stations:

WNOE  -  (101.1  New Orleans), WLMG – (101.9  New Orleans), WYNK – (101.5  Baton Rouge), WYPY – (100.7  Baton Rouge), KRVE – (96.1  Baton Rouge), WTQT-FM  (94.9  Baton Rouge), KMDL – (97.3  Lafayette), WJKK – (98.7  Jackson), WUSJ –  (96.3  Jackson), WZKX – (107.9  Biloxi)

Do you have your own story of courage and resilience?  How have you dealt with and overcome tragedy in your own life?  What would you do if a natural disaster destroyed your life?  Share your thoughts at the Hope Remains blog carnival over at Story Bleed!

Win tickets to the Essence Festival from Tide! CLOSED

The winner of this giveaway, selected by random.org, was #4:  Maria!

Congrats!  You will receive an email shortly!

Earlier this month, I had the pleasure of visiting the P&G Headquarters in Cincinnati, Ohio to meet with the great people at Tide.  Even before I began working with Tide, I was always a loyal customer, but after seeing first hand the wonderful work they have done with Loads of Hope, I am forever a Tide girl.  While taking classes at Fabric Care University, I had the opportunity to see first hand a new product in development, Tide with Acti-Lift.  Think you have a stain that’s beyond repair?  Think again!  You have GOT to see this product in action.

essenceThis weekend, July 2-4, Tide will be on hand at Essence Festival in New Orleans, LA.  In the Expo Hall, located in the Ernest N. Morial Convention Center, you will be able to witness first hand the power of Acti-Lift and have fun, too!  From the press release:

“To celebrate its current technology, Tide will create a booth that provides an interactive experience for attendees of the Essence Music Festival.  Booth visitors will be among the first to witness a live demo that reveals the technology behind Tide with Acti-Lift amidst live music, style advice, celebrity appearances, giveaways and more. Tide Loads of Hope ambassadors will be on-site to help raise awareness of the ongoing need for support in New Orleans and educate consumers about the program and ways in which people can get involved.

Booth activities open to the general public will include:

-       Meet celebrities such as Idris Elba, Chrisette Michele, local DJs and the industry’s leading fashion experts

-       Participate in live Know Your Style trivia challenges with the chance to win special concert tickets

-       Strut your stuff for a Cat Walk Challenge, to make a personal style statement and have your picture taken

-       Learn about Tide Loads of Hope – created in 2005 to help families affected by disaster

-       Receive samples of  Tide with Acti-Lift product”

Come on out and have fun!  You could win some great prizes and hang with the celebrities!

GIVEAWAY

janetWant more fun?  While the Expo Hall admission is free, Experimental Mommy has TWO tickets to the musical performances at Essence Festival in New Orleans at the Superdome for all three days!!  You can see musical acts including Janet Jackson, Mary J. Blige, Monica, LL Cool J, Alicia Keys, Jill Scott and many more!!!

Because the concert starts THIS FRIDAY, this will be a lightening fast giveaway!  Enter now and enter often to win this incredible prize!!

GIVEAWAY

Is your mouth watering yet? Ice Box Bakery has generously donated one cookie dough prize pack to one lucky reader!

How to enter:

1. Visit Essence Music Festival and tell me which artist you are most looking forward to seeing!

Additional entries:

1. Blog about this giveaway and link to The Not-So-Blog and Essence Music (10 extra entries).

2. Follow me (@BridgetteLA) and @EssenceMusic on Twitter and Tweet this giveaway. Every time you tweet you get an additional entry! Unlimited! (You must have over 50 Twitter followers to qualify for unlimited entries!)

3. Subscribe to my blog.

4. Become a Fan of The Not-So-Blog and Essence Music Festival on Facebook.

5. Place my blog banner on your sidebar.

6. Subscribe to my Feed.

Contest ends at 9:00pm CST on June 30th. Prizes not claimed in 24 hours will be forfeited. Open to U.S. Residents only.

This product review is the opinion of the Experimental Mommy. Others may have a different experience. Tide supplied me with two tickets as well, but all opinions are 100% mine.

Learning Laundry at Tide’s Fabric Care University!

If you are a regular reader, you know a few things about me.  I am a self-proclaimed science geek, I don’t cook, and laundry is my nemesis.  Although I consider myself an educated woman, I confess that I know little about the proper way to do laundry. Fortunately, Tide figured I could use a little help and invited me to Fabric Care University!

Last Monday, I packed my bags and headed to the P&G Headquarters in Cincinnati to learn all about Tide, how they develop and test a line of products, and the proper way to use them….and did I mention Tim Gunn was there, too?

IMG_1372I am sure Tim knows all about fabric care, and welcomed a fabulous group of bloggers to participate in a mock Project Runway the first night we were there. We were presented with a white T-Shirt and a random bag of accessories and were told to “make it work!”

<insert blank stare here>

Create an innovative outfit? Huh? I must be in the wrong place. Despite my hesitation, my Team (Stacie from Divine Miss Mommy, Sarah from Blissfully Domestic and Felicia from Go Graham Go) and I managed to create a shirt which we labeled “Playground Elegance.” Just when I thought we were done, we had to present our concept to Tim Gunn.

<insert another blank stare here>

IMG_1371Somehow, I was elected spokesperson for Playground Elegance. That was a BIG mistake. LOL! But, I cannot stress enough how nice, genuine and friendly Tim was (yes, we are on a first name basis). He offered great suggestions and made us feel like we created a great design (although he was clearly lying through his teeth).

On Day Two, we hit the ground running and made our way to the labs, which is definitely more my speed. We were shown several presentations on how Tide is developed and tested. The Scientists were so passionate about their jobs that it made it hard not to get overly excited about doing laundry! At first glance, you think making detergent can’t be all that difficult, but you would be amazed at what goes in to making the products before hitting your laundry machine.

Did you know that your body creates 50 grams of soil A DAY?  Ewwww….I need that off my clothes and I want to buy the product that does it the best.  In the laboratories, Tide simulates the water quality from all over the WORLD in order to test their detergent. They wash clothes in all types of water and in all different types of machines to make sure that their product will work well in every condition imaginable. Fabric samples are even analyzed under an electron microscope in order to assess removal of soil in Tide versus other leading brands. I saw this first hand and I can tell you that I will only buy Tide after seeing the evidence.

IMG_1374Some of my Fabric Care University Classmates (from left to right): Felicia of Go Graham Go, Yours Truly, Toni of Just Stop Screaming, Laurie of Tip Junkie and Danielle of Extraordinary Mommy)

Much of Day Two was embargoed, so I cannot tell you about the new lines coming out soon from Tide and Downy, but I can say that they are un-freakin-believable. Thanks to Devries PR and the incredible employees at Tide who made this trip a learning experience I will never forget.

Don’t miss any of the action! Follow Tide on Facebook and TideLoadsofHope on Twitter!

I did not receive any monetary compensation for this post.  Tide did cover my airfare, hotel and meals while on this business trip.  All opinions remain 100% mine.

Tide Coldwater: Review and Giveaway

My family has always been a Tide family, but when I had the opportunity to meet the people who work for Tide while I was at BlogHer ’09, I became a forever customer.   While at the Conference, I was introduced to Tide Stain Release which has been a godsend in my home.  With one daughter at daycare and the other in preschool, their clothes endure some serious wear and tear!  I have been utterly amazed at how well it works to remove the stains on their clothes!

tidecoldwater

So, when I was approached to review the Tide Coldwater product, I was more than happy to oblige.  As winter approaches and my electricity bill skyrockets, I am always looking for ways to save money and cut our energy usage.  Did you know that 80% of energy used in washing a family’s clothes comes from the energy needed to heat the water?  Tide Coldwater provides a cool way to wash in cold and still experience a superior clean.

From the press release:

Despite what your mother told you, washing your clothes in hot water is NOT the only way to get them clean—Tide Coldwater allows you to make the small change to cold water washing with energy savings in mind.  It’s specially designed formula removes stains better in cold water than the next leading regular detergent in warm water. Using Tide Coldwater and washing in cold on a consistent basis saves money and energy without sacrificing performance.”

tidecoldwater2

I took the opportunity to wash a few loads of some of our dirtiest clothes including towels, daycare clothes (after a finger painting day) and school uniforms with the Tide Coldwater liquid product. I liked the fresh scent and loved the way my clothes came out.  I did not find any difference between the clothes I washed in warm water and those washed in cold, so why not save energy and money, right?!   Have a HE washer and dryer?  No problem!  Tide makes a Coldwater HE just for you!

Want to save even more money?  The fabulous people at Tide have offered one lucky Not-So-Blog reader an ENTIRE YEAR’S worth of Tide Coldwater!!  How great is that?!?

How to enter:

1. Visit Tide and tell me another product you would love to try!

Additional entries

1. Blog about this giveaway and link to The Not-So-Blog (10 extra entries).

2. Follow me (@BridgetteLA) on Twitter and Tweet this giveaway. Every time you tweet you get an additional entry! Unlimited! (You must have over 50 Twitter followers to qualify for unlimited entries!)

3. Subscribe to my blog.

4. Become a Fan of The Not-So-Blog and Tide on Facebook.

5. Favorite me in Technorati!

Contest ends at 11:59pm CST on November 4th.  Prizes not claimed in 72 hours will be forfeited. Open to U.S. Residents only.

This review is the opinion of The Experimental Mommy. Other may have a different experience with the product. Thank you to Tide for supplying the product for review.

Tide spreads “Loads of Hope” (Gift #2)

Each and every review I have done on The Not-So-Blog has been a fun and enlightening experience.  But rarely (ok, never) have I done a review that hit so close to home.  As most of you know, my family and I were seriously impacted by Hurricane Katrina.  My home took in water, my place of business was under 6 feet of water, my job was moved almost 90 miles from home, and my husband lost his job.  We all of a sudden found ourselves homeless with a 6 month old baby in tow.  I have never felt so hopeless and lost in my life.

Photobucket

But because of the generosity of friends, family and public programs such as Tide Loads of Hope, we were able to pick up the pieces and start over.  The days and weeks that followed Katrina were filled with countless surreal experiences.  You never quite understand what humility is until you are on the receiving end of charity.  Once New Orleans was reopened about 3 weeks after the Storm, help came by the truckloads.

One of those trucks contained help in the form of washing machines, dryers, laundry detergent and friendly faces.  I am not sure if Tide knew what they were getting themselves into when they arrived, but their services were much needed.  About Tide Loads of Hope:

In times of disaster people turn to the most basic of human needs—and one of those is clean clothes. The Tide Loads of Hope program provides relief by means of a mobile laundromat. One truck and a fleet of vans house over 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. We wash, dry and fold the clothes for these families for free. Because, as we’ve learned, sometimes even the littlest things can make a big, big difference.

tidebottleBetween Hurricanes Katrina and Gustav, Tide washed 13, 871 loads of laundry in the New Orleans area which delivered even more hope to the faces of residents!  However, these programs can get quite expensive to operate.  Now, you can support victims of natural disasters by purchasing Yellow Cap Tide!  Ten cents from the purchase of each bottle (make sure it has a yellow cap!) goes to support families affected by natural disasters.

I had the opportunity to try out the Yellow Cap Tide on a recent load of laundry.  Well, honestly, my hubby did this load without my knowledge.  As I took the newly washed and dried clothes out of the dryer, I saw a dress of Lily’s that I KNEW she had spilled a RED snoball (that’s a sno-cone for you non-New Orleanians) on and I began to panic.  I asked my husband if he had put stain remover on the huge red stains and he said, “I didn’t realize it was stained!” ACK!  I slowly unfolded the white dress and was so relieved to see the stain gone!!  Amazing!

So, not only do you get a great product, but you support a great cause by doing your laundry with Tide!  Want to help more?  Buy a vintage Tide tee and ALL of the proceeds go to help these families in need!

tidetee

Tide has been generous to not only New Orleanians, but to many other cities trhoughout the United States including Galveston, Texas, San Diego, California and Waterloo, Iowa to name a few.  And now, they have generously donated one entire YEARS worth of Tide detergent, one Yellow Cap Tide bottle and one vintage tee to a lucky Not-So-Blog reader!

How to enter:

1. Visit Tide’s product page and tell me another product you would love to try!

Additional entries:

1. Blog about this giveaway and link to The Not-So-Blog.

2. Follow me on Twitter and Tweet this giveaway. Every time you tweet you get an additional entry! Unlimited!

3. Subscribe to my blog.

4. Become a Fan of The Not-So-Blog on Facebook.

5.  Follow @TideLoadsofHope on Twitter.

6.  Sign up for the Tide newsletter.

Contest ends at 11:59pm CST on July 22nd. Prizes not claimed in 72 hours will be forfeited. Open to U.S. Residents only.