It’s officially Carnival time here in New Orleans, but the craziness just got crazier with the addition of Super Bowl XLVII to be held Sunday, February 3rd in our own Superdome. While native New Orleanians are sad that our Saints won’t be marching in this year, we have certainly rolled out the red carpet to welcome fans of the NFL (with the exception of Roger Goodell, of course).
If you can’t be in the Superdome this year to watch the big game, you can enjoy the entertainment from the comfort of your own home. And by entertainment, I mean the infamous Super Bowl commercials. If the Saints aren’t on the field, I am disinterested in the game but I am always amazed at the creativity of the commercials as brands face off to have the most popular spot.
This year, The Coca-Cola Company will debut a 60-second commercial entitled “Mirage” during the Big Game. Actually, it’s more than just a commercial, it’s interactive! During the first quarter of the game, the first (of two) parts will air setting the scene and introducing three factions of characters – a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls – as they chase after an elusive bottle of Coca-Cola. You can actually get a sneak peek below!
So, who wins the race? That part is totally up to you, the viewer. Log on to CokeChase.com to vote for your favorite faction and slow down their fictional foes by initiating fun acts of sabotage. After watching the initial part of the commercial, I decided to root for the Showgirls. I mean, pink plus sparkles? It’s a no brainer for this dance mom. Once I voted, I was able to see that my group is actually in the lead, with the cowboys close behind. In order to slow down the cowboys (it’s all about strategy), I chose to sabotage them! I was treated to a funny video showing the cowboys being slowed down for 13 seconds while playing a game of “Double Dutch” in the desert.
At the end of the game, the fans’ actions will determine how the storyline plays out and which one of three 30-second payoff ads will air following the final whistle of the Big Game – a first for The Coca-Cola Company. Coca-Cola’s Facebook, YouTube and Twitter platforms will play a major role in delivering real-time updates on the factions’ progress, and additional Coke Chase and character content will appear on Tumblr and Instagram.
So, how can you influence the outcome? From now till February 3rd, head to CokeChase.com to rock the vote and sabotage the other rival groups while you’re there. Get your friends in on the action by sharing on your social networks using hashtags #CokeShowgirls, #CokeCowboys or #CokeBadlanders. On game-day, show support for your group by tweeting @CocaCola with your favorite group’s hashtag and you will receive responses from the team including a link to sabotage other groups and put your team further ahead. At the end of the game, the group with the most points tabulated by Coke Representatives will have their 30 second spot aired! After the winning 30-second spot hits the airwaves, people who Like or Follow the Coke Chase will be rewarded with additional content, including the alternate 30-second endings so they can see how the desert-based chase could have concluded if another group had reached the bottles of Coke first.
To celebrate this fun initiative by The Coca-Cola Company, I have a prize pack to give away to one of my readers worth $100. Enter below!