Who Will Win the Super Bowl Coke Chase? Vote and Win!

It’s officially Carnival time here in New Orleans, but the craziness just got crazier with the addition of Super Bowl XLVII to be held Sunday, February 3rd in our own Superdome.  While native New Orleanians are sad that our Saints won’t be marching in this year, we have certainly rolled out the red carpet to welcome fans of the NFL (with the exception of Roger Goodell, of course).

If you can’t be in the Superdome this year to watch the big game, you can enjoy the entertainment from the comfort of your own home.  And by entertainment, I mean the infamous Super Bowl commercials.  If the Saints aren’t on the field, I am disinterested in the game but I am always amazed at the creativity of the commercials as brands face off to have the most popular spot.

This year, The Coca-Cola Company will debut a 60-second commercial entitled “Mirage” during the Big Game.  Actually, it’s more than just a commercial, it’s interactive!  During the first quarter of the game, the first (of two) parts will air setting the scene and introducing three factions of characters – a band of Cowboys, a gang of “Badlanders” and a pack of Vegas-style Showgirls – as they chase after an elusive bottle of Coca-Cola.  You can actually get a sneak peek below!

So, who wins the race?  That part is totally up to you, the viewer.  Log on to CokeChase.com to vote for your favorite faction and slow down their fictional foes by initiating fun acts of sabotage.  After watching the initial part of the commercial, I decided to root for the Showgirls.  I mean, pink plus sparkles?  It’s a no brainer for this dance mom.  Once I voted, I was able to see that my group is actually in the lead, with the cowboys close behind.  In order to slow down the cowboys (it’s all about strategy), I chose to sabotage them!  I was treated to a funny video showing the cowboys being slowed down for 13 seconds while playing a game of “Double Dutch” in the desert.

At the end of the game, the fans’ actions will determine how the storyline plays out and which one of three 30-second payoff ads will air following the final whistle of the Big Game – a first for The Coca-Cola Company.  Coca-Cola’s Facebook, YouTube and Twitter platforms will play a major role in delivering real-time updates on the factions’ progress, and additional Coke Chase and character content will appear on Tumblr and Instagram.

So, how can you influence the outcome?  From now till February 3rd, head to CokeChase.com to rock the vote and sabotage the other rival groups while you’re there.  Get your friends in on the action by sharing on your social networks using hashtags #CokeShowgirls, #CokeCowboys or #CokeBadlanders.  On game-day, show support for your group by tweeting @CocaCola with your favorite group’s hashtag and you will receive responses from the team including a link to sabotage other groups and put your team further ahead.  At the end of the game, the group with the most points tabulated by Coke Representatives will have their 30 second spot aired!  After the winning 30-second spot hits the airwaves, people who Like or Follow the Coke Chase will be rewarded with additional content, including the alternate 30-second endings so they can see how the desert-based chase could have concluded if another group had reached the bottles of Coke first.

To celebrate this fun initiative by The Coca-Cola Company, I have a prize pack to give away to one of my readers worth $100.  Enter below!

a Rafflecopter giveaway

The prizes for this giveaway were furnished by The Coca-Cola Company, and The Coca-Cola Company provided promotional consideration for my participation in this program; however, Experimental Mommy is fully responsible for this giveaway. All opinions expressed in the post are my own and not those of The Coca-Cola Company.

Comments

  1. april yedinak says:

    The Cowboys

  2. I voted for showgirls.

  3. Melissa P. says:

    I voted for the cowboys

  4. eileen marie says:

    Cowboys for the win! 😉

  5. I went for the badlanders!

  6. Judy Estrin says:

    I voted for the cowboys to win.

  7. I voted for the badlanders.

  8. I voted for the badlanders.

  9. Ann Fantom says:

    I voted for the Badlanders

  10. I voted for the showgirls.

  11. Adrienne gordon says:

    The Badlanders

  12. Voted for the cowboys.

  13. Katherine says:

    Voted for the cowboys

  14. Margaret Smith says:

    Voted for Cowboys!

  15. The showgirls!!!

  16. Showgirls!

  17. EMMA L HORTON says:

    I VOTED FOR THE COWBOYS

  18. Badlanders

  19. amy williams says:

    I voted for the cowboys!!

  20. Mary Williams says:

    I voted for the Cowboys!

  21. Tracy L Davis says:

    Showgirls

  22. Sarah Hirsch says:

    voted for showgirls

  23. I voted for the showgirls.

  24. Stephanie V. says:

    voted for the cowboys!!!

  25. ryan minton says:

    voted for the showgirls

    rypm25@aol.com

  26. the badlanders

  27. I voted for the Showgirls!!

  28. Showgirls!!

  29. voted for the cowboys

  30. I voted for the Showgirls
    Thanks!

  31. Jessie C. says:

    I voted for showgirls

  32. I voted for the cowboys

  33. D SCHMIDT says:

    I voted for the cowboys!

  34. Jennifer T. says:

    I voted for the cowboys.
    jtmagmom73(at)gmail(dot)com

  35. Amanda Sakovitz says:

    I voted for the cowboys!

  36. EL ELDRIDGE says:

    The showgirls get my vote!

  37. Thomas Murphy says:

    I voted for the cowboys

  38. I voted Showgirls! and sabotaged the cowboys with a traffic light. Ha! Take THAT!:)

  39. Voted for the showgirls!

  40. Wanda McHenry says:

    I voted for the Showgirls!

  41. I voted for the showgirls!

  42. Gotta support the ladies!

  43. Jamie Brigham says:

    The showgirls are my favorite, they remind me of the movie showgirls LOL

  44. NIcole Strunk says:

    I am all for the Showgirls!

  45. Kelly Ann T. says:

    I voted for the Badlanders

  46. elizabeth p says:

    Showgirls!

  47. Crystal Warren says:

    I voted for the Cowboys

  48. Rebecca Graham says:

    Voted for the cowboys.

  49. Cindy Merrill says:

    Voted for the Cowboys- a few of them look cute.

  50. The Badlanders

  51. Vickie Couturier says:

    voted for the cowboys!

  52. cowboys

  53. stephanie says:

    I voted for the showgirls

  54. voted for the showgirls

  55. Mary Calabrese says:

    I voted for the Showgirls.

  56. i voted for the cowboys

  57. I voted for the cowboys

  58. Crystal F says:

    I voted for the showgirls. thank you!

  59. Tabathia B says:

    I voted for the cowboys

  60. Allison Downes says:

    Voted for the showgirls

    Thanks for the fantastic giveaway!

  61. Leslie Galloway says:

    I voted for the Cowboys team!

  62. I voted for The Showgirls.

  63. voted for the Badlanders

  64. The cowboys!

  65. soha molina says:

    cowboys

  66. I voted for the Badlanders.

  67. I voted for the Cowboys!

  68. nannypanpan says:

    voted for cowboys
    nannypanpan@gmail.com

  69. Heather S says:

    voted for cowboys

  70. I voted for the Badlanders

  71. Kyl Neusch says:

    the cowboys

  72. ellen beck says:

    I voted for thje Cowboys.

  73. I voted for the Badlanders.

  74. I voted for the showgirls.

  75. Heather Hayes Panjon says:

    I Voted For The Cowboys !:)

  76. Heather Hayes Panjon says:

    Following On Pinterest !: http://pinterest.com/reinaheather/

  77. I voted for cowboys

  78. christine jessamine says:

    the cowboys!

  79. Carolyn G says:

    I voted for the showgirls

  80. courtney b says:

    cowboys!!

  81. i voted for the cowboys

  82. The Showgirls here.

  83. dani marie says:

    voted for cowboys.

  84. Seyma Shabbir says:

    Voted for the Showgirls!

  85. I voted for the Badlanders

  86. I voted for the showgirls.

  87. go cowboys!

  88. Wild Orchid says:

    Showgirls!

    Entered the rafflecopter form as “Wild Orchid”
    Thanks for the chance to win!

    wildorchid985 @ gmail dot com

  89. I voted for the Showgirls

  90. Miz Vickik says:

    the cowboys!

  91. #CokeShowgirls

  92. Derk Thomas says:

    Showgirls for me.

  93. I voted for the showgirls.

  94. the cowboys

  95. John Hutchens says:

    showgirls

  96. Badlanders but those showgirls will win

  97. the showgirls

  98. Jill Myrick says:

    I voted for the showgirls.

    jweezie43[at]gmail[dot]com

  99. saminder gumer says:

    i voted for the badlanders

  100. Jennifer R says:

    I voted for the Cowboys.

  101. I voted for the Coke Cowboys.

  102. Karen Gonyea says:

    The Badlanders 🙂

  103. Cowboys

  104. The Badlanders

  105. Danielle Wood says:

    I voted for the badlanders

  106. Valerie Taylor Mabrey says:

    I voted for the cowboys

  107. I voted for the cowboys

  108. Kristy Thiel says:

    I voted for the cowboys! Thanks for hosting!

  109. michelle r says:

    #CokeShowgirls

  110. I voted the cowboy

  111. Carl Dreifuss says:

    Badlanders

  112. jean mann says:

    I vote 4. The showgirls

  113. I voted for the Showgirls.

  114. Pat St.Onge says:

    The cowboys will win

  115. The cowboys will win the race to the Coke

  116. I voted for the Cowboys. Thanks

  117. The cowboys will win the coke race

  118. Showgirls says:

    The showgirls are going to win.

  119. Angela Cisco says:

    I have been voting for the showgirls

  120. Paula Michele Hafner says:

    Cowboys 🙂

  121. the show girls

  122. Aimee Fontenot says:

    I’ve voted for the Showgirls a few times.

  123. Camel guy

  124. Person with camel he saw it first

  125. Cowboys

  126. showgirls will win

  127. cowboys
    Thanks for the giveaway! Janna Johnson jannajanna@hotmail.com Janna@feedyourpig on gfc

  128. Samii Meyer says:

    I voted for the showgirls – purely for the fact that I like their sparkle cannon

  129. I voted for the badlanders

  130. I watched the video and voted for the Cowboys. 🙂 Thank you.

  131. Vikki Billings says:

    I voted for the cowboys

  132. jen gersch says:

    The Badlanders

  133. I voted for the Cowboys.

  134. I voted for the Badlanders.

  135. II voted for the Showgirls!

  136. Cathy Truman says:

    I voted for the Cowboys.

  137. Jeni Lutz says:

    the showgirls

  138. amy delong says:

    showgirls
    ardelong2(at)gmail(dot)com

  139. I voted for the showgirls.

  140. Susan Smith says:

    I voted for the showgirls

  141. Cowboys!

  142. Terry Cross says:

    Badlanders

  143. i voted for badlanders

  144. Cálaeb Temple says:

    cowboys!

  145. Nataly Carbonell says:

    bandlers

  146. Peggy Rydzewski says:

    The badlanders

  147. susan smoaks says:

    i voted for showgirls

  148. Beverly Metcalf says:

    I voted for the showgirls. Thanks for the contest.

  149. Jaclyn Reynolds says:

    I voted for the badlanders!

  150. Thanks for the giveaway… voted for the Showgirls.

  151. Voted for the cowboys!

  152. I voted for the Showgirls!

  153. Dorothy Deakyne says:

    cowboys

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